Vision and mission

Vision

To use the Group's own brands to become the first food product provider in the region, while achieving returns that are above the industry's average.

Mission

To daily satisfy the needs of consumers of all ages by providing high quality foods and beverages, provide shareholders with an increasing value of their investment, and our co-workers with the environment that enables the fulfilment of their entrepreneurial ideas.

Our values

• Growth - We are striving for the growth of our operations. Together with these operations, each one of us will also grow personally.
• Courage - We are courageous in our business decisions. Even when we are not entirely convinced of our decisions. We have the courage to take risks. Only in this way will we achieve victory in the market.
• Truth - In communicating with our colleagues we are open and honest. For us, fair play is the best guarantee for preventing misunderstandings and unnecessary conflicts.
• Confidence - We are confident in Droga Kolinska. It is therefore not hard for us to talk about mistakes. We talk about them without delay and through our common efforts we also correct them.
• Fun - We enjoy our work. We have fun in our work. We are delighted with both major and minor successes. Our work is important to us, but our personal lives are also important. So we create a healthy balance between our working and private lives.